In October 2012, Facebook surpassed a big milestone when it recorded over 1 billion active monthly users.
With 2.7 billion "likes" recorded on Facebook each day in 2012 (according to statistics released by Royal Pingdom), Facebook has become an essential place for businesses, brands, celebrities, musicians, public figures, non-profit organizations, schools, and more to interact with consumers and the wider audience of online users.
Social networks can be a great asset to anyone that is looking for a job or knows that they might be looking for a job in the future (and let’s face it – that is most of us!).
The fact of the matter is that the number of people that will be looking for a job in the next five years is increasing.
So, even if you have a job today, you need to be aware that next week, next month, or next year, you might not and you need to prepare yourself for it now.
One of the ways you can do this is by creating a professional Facebook page to brand yourself as a professional in your field and make people aware of your skills.
This is not the same as your personal profile where you show off pictures from your latest trip or share funny pictures with your friends. This is purely focused on your professional image.
Why should you have a professional Facebook page?
One very good reason to have a Facebook page for professional branding is because Facebook pages are indexed by search engines and they tend to show up very well.
Your Facebook page is like an ongoing resume. You can share information about your skills. Share concrete examples. And the best part is that your Facebook page encourages interaction so people can ask you questions or share testimonials.
It’s the ultimate interactive resume!